Go, T. A. B., Lim, V. N. V., Albao, M. O., & Baylon, D. P. (2020). DELVING INTO BEHAVIORAL FINANCE: UNCOVERING THE LINKAGE BETWEEN INVESTMENT PREFERENCE, INVESTOR’S PROFILE, PERSONALITY TRAITS, RISK PERCEPTION, AND INVESTMENT GOALS. PEOPLE: International Journal of Social Sciences, 6(03), 18–39. https://doi.org/10.20319/pijss.2020.63.1839