NADIIA ARTYUKHOVA; ARTEM ARTYUKHOV. AN INTEGRATED FRAMEWORK FOR ASSESSING TECHNOLOGICAL AND INNOVATION READINESS IN IMMERSIVE MARKETING SYSTEMS. PEOPLE: International Journal of Social Sciences, [S. l.], p. 414–415, 2026. DOI: 10.20319/icssh.2026.414415. Disponível em: https://www.grdspublishing.org/index.php/people/article/view/3177. Acesso em: 13 may. 2026.