Go, T. A. B., Lim, V. N. V., Albao, M. O. and Baylon, D. P. (2020) “DELVING INTO BEHAVIORAL FINANCE: UNCOVERING THE LINKAGE BETWEEN INVESTMENT PREFERENCE, INVESTOR’S PROFILE, PERSONALITY TRAITS, RISK PERCEPTION, AND INVESTMENT GOALS”, PEOPLE: International Journal of Social Sciences, 6(03), pp. 18–39. doi: 10.20319/pijss.2020.63.1839.